IMScart creates customized dealer Web catalogs for transparent ordering between manufacturers, distributors, and customers.

Montreal, August 15, 2002- The latest eBusiness technology allows manufacturers to avoid recent pressures to sell direct. This technology, called eB-Link™, was developed by Global Millennia Marketing Inc., as a major new component of their IMScart™ eCommerce package. It allows manufacturers to take advantage of the Web, not by selling from their own websites but by empowering their existing dealers/distributors' websites.

This technology automatically translates the unique 'look and feel' of each dealer website into an online catalog, where customers' orders are transparently processed and fulfilled directly from the manufacturer's back-end system. This solution presents the best of both worlds, a way for manufacturers to capture the efficiencies of direct eCommerce while maintaining dealer loyalty, and an inexpensive way for dealers to add the value of eCommerce to their customer experience without jeopardizing the customer relationship.

"The eB-Link technology provides an added dimension to IMScart our merchandising and retailing software," said Jean Pierre Bouchard, Global Millennia Marketing's VP of Sales and Marketing. "It allows companies of all types to maintain their branded relationships with their customers while taking advantage of eBusiness technologies."

Many manufacturers have attempted the online direct sales route, and have later shut down those websites in search of a more successful method. "Selling direct can cause manufacturers a significant loss of sales revenue, in addition to stirring major conflict within the distribution channel," said Bouchard. "I think the adoption of dealer-enabling technology is on the verge of explosive growth because it provides the means of selling directly through the distribution channel while preserving those established relationships."

The eB-Link technology creates the transparency of each dealer page so the customer never realizes they are being seamlessly transported to the manufacturer's site. For example, when a customer visits their local dealer's website and clicks on the product catalog, what they are really seeing is a customized subset of the manufacturer's inventory. After the customer places the order, their order is produced or pulled from the manufacturer's inventory, boxed and shipped directly to the customer, complete with the dealer's shipping address on the return label. This gives each dealer a hands-off eCommerce solution which protects their customer relationships and frees up time for them to acquire new customers. It also gives the manufacturer the marketing power to promote its products on multiple dealer websites from a single foundation.

One of the first companies to take advantage of Global Millennia Marketing's IMScart Wholesale system with eB-Link technology is CL Active Wear, a corporation established in 1989 to design and manufacture clothing for the sports team, promotional apparel and private labeling market.

They are establishing a network of coaches and dealers who will sell CL Active Wear sports products directly from their own websites using IMScart and eB-link technology directly from www.clactivewear.com.

CL Active Wear specializes in the use of ‘dye sublimation’ technology allowing them to print colors, designs, logos and other artwork directly onto the fibers of most fabrics and is a world class leader in the active wear and sports team uniform markets.

Aside from the clothing manufacturing marketplace, Global Millennia Marketing designed the IMScart Wholesale and eB-Link technologies to fit all industries that typically sell through distribution channels.

IMScart is packaged as a foundation technology with a standard set of components, including online administration tools, profile-based user control, catalog creation templates, search capabilities, unlimited individual dealer storefronts, secure online payment, and tax and shipping calculations. Other services can be customized to the client’s specifications, and include hosting, database connectivity, site statistic and sales reporting tools, site maintenance, order visibility, and back-end integration.

Global Millennia Marketing was founded in 2000 with a commitment to improve company's profitability and productivity. Global Millennia Marketing's eBusiness suite, IMScart, IMScart Wholesaler with EB-Link B2B, IMScart Hotel Reservation and Tour Desk systems helps companies build connected enterprises to capture more market share, communicate effectively, and operate competitively. By combining its IMScart foundation technology with its consulting and systems integration services, Global Millennia Marketing provides web developers and companies with a complete, end-to-end eBusiness offering.

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