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eB-Link
- IMS HERMES Merchandising Gateway®
and ChannelPartner®
The latest eBusiness technology
allows manufacturers to avoid recent pressures to sell
direct. This technology, called eB-Link, was developed by
Internet
Merchandising Systems Inc., as a major new component of
their IMScart eCommerce package. It allows manufacturers to
take advantage of the Web, not by selling from their own
websites but by empowering their existing
dealers/distributors' websites.
Used in conjunction with
IMS HERMES Merchandising Gateway®
and ChannelPartner®, it creates unique dealer
websites with customized catalogs and designs. This solution
uses a transparent ordering system to automate transactions
between dealers and end users.
- The benefit to
manufacturers is the increased marketing presence on
multiple dealer websites
- The benefit to
distributors is the customized eCommerce solution and
manufacturer online support
- The benefit to consumers
is the value of ordering directly from the manufacturer
while maintaining the personalized relationships with
their local dealers.
This technology
automatically translates the unique 'look and feel' of each
dealer website into an online catalog, where customers'
orders are transparently processed and fulfilled directly
from the manufacturer's back-end system. This solution
presents the best of both worlds, a way for manufacturers to
capture the efficiencies of direct eCommerce while
maintaining dealer loyalty, and an inexpensive way for
dealers to add the value of eCommerce to their customer
experience without jeopardizing the customer relationship.
The eB-Link technology creates the transparency of each
dealer page so the customer never realizes they are being
seamlessly transported to the manufacturer's site. For
example, when a customer visits their local dealer's website
and clicks on the product catalog, what they are really
seeing is a customized subset of the manufacturer's
inventory. After the customer places the order, their order
is produced or pulled from the manufacturer's inventory,
boxed and shipped directly to the customer, complete with
the dealer's shipping address on the return label.
This gives each dealer a
hands-off eCommerce solution which protects their customer
relationships and frees up time for them to acquire new
customers. It also gives the manufacturer the marketing
power to promote its products on multiple dealer websites
from a single foundation.
Call Toll-Free:
1-800-229-7972 or
Contact us by clicking here now for more details!
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advisory service.
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Module features.
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